Advertising logo design brand identity colours

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Created at 04/07/2020 21:26

The palette consists of Light, Semi dark colors. Accent colors #d66b12 and #f4cc94. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3E5831 (darkest) to #F4CC94 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3E5831, #798A6C, #B13C21, #D4ACB4, #D66B12, #F4CC94

Palette Advertising logo design brand identity colours combines 6 color codes:

HEX: #d66b12, RGB: (214, 107, 18); HEX: #f4cc94, RGB: (244, 204, 148); HEX: #b13c21, RGB: (177, 60, 33)

HEX: #798a6c, RGB: (121, 138, 108); HEX: #d4acb4, RGB: (212, 172, 180); HEX: #3e5831, RGB: (62, 88, 49)

Simplified version of palette colors

Tint of Chocolate, Shade of Navajo White, Tint of Firebrick, Tint of Sea Green, Shade of Thistle, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Advertising logo design brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d66b12	#d66b12	RGB(214, 107, 18)	—	—
#f4cc94	#f4cc94	RGB(244, 204, 148)	—	—
#b13c21	#b13c21	RGB(177, 60, 33)	—	—
#798a6c	#798a6c	RGB(121, 138, 108)	—	—
#d4acb4	#d4acb4	RGB(212, 172, 180)	—	—
#3e5831	#3e5831	RGB(62, 88, 49)	—	—

7 color pairs have low contrast and need improvement which may impact readability.