Lettermark logo graphicdesign branding logotype colours

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Created at 04/08/2020 08:19

The palette consists of Light, Semi dark colors. Accent colors #868278 and #4c4444. Palette has Neutral colors temperature.

By lightness, this palette runs from #45433E (darkest) to #C0BEB9 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #45433E, #4C4444, #7C7C74, #868278, #BFBDB8, #C0BEB9

Palette Lettermark logo graphicdesign branding logotype colours combines 6 color codes:

HEX: #868278, RGB: (134, 130, 120); HEX: #c0beb9, RGB: (192, 190, 185); HEX: #45433e, RGB: (69, 67, 62)

HEX: #7c7c74, RGB: (124, 124, 116); HEX: #bfbdb8, RGB: (191, 189, 184); HEX: #4c4444, RGB: (76, 68, 68)

Simplified version of palette colors

Tint of Grey, Shade of Silver, Shade of Dim Gray, Shade of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Lettermark logo graphicdesign branding logotype colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#868278	#868278	RGB(134, 130, 120)	—	—
#c0beb9	#c0beb9	RGB(192, 190, 185)	—	—
#45433e	#45433e	RGB(69, 67, 62)	—	—
#7c7c74	#7c7c74	RGB(124, 124, 116)	—	—
#bfbdb8	#bfbdb8	RGB(191, 189, 184)	—	—
#4c4444	#4c4444	RGB(76, 68, 68)	—	—

3 color pairs have low contrast and need improvement which may impact readability.