Brand identity minimal design branding

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Created at 04/08/2020 11:02

The palette consists of Light, Semi dark colors. Accent colors #8cc43c and #48651e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #C4DC97 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 48°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3C3C3C, #48651E, #8CC43C, #9CD4A4, #A5BB8E, #C4DC97

Palette Brand identity minimal design branding combines 6 color codes:

HEX: #8cc43c, RGB: (140, 196, 60); HEX: #c4dc97, RGB: (196, 220, 151); HEX: #48651e, RGB: (72, 101, 30)

HEX: #a5bb8e, RGB: (165, 187, 142); HEX: #9cd4a4, RGB: (156, 212, 164); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Yellow Green, Shade of Pale Goldenrod, Shade of Dark Olive Green, Tint of Dark Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity minimal design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8cc43c	#8cc43c	RGB(140, 196, 60)	—	—
#c4dc97	#c4dc97	RGB(196, 220, 151)	—	—
#48651e	#48651e	RGB(72, 101, 30)	—	—
#a5bb8e	#a5bb8e	RGB(165, 187, 142)	—	—
#9cd4a4	#9cd4a4	RGB(156, 212, 164)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.