Ux aerospace technology brand identity colors

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Created at 04/11/2020 05:51

The palette consists of Semi dark, Light colors. Accent colors #0d5a82 and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #8EEBE6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0D5A82, #407B9D, #444444, #5B8CAB, #8EEBE6, #A4C4D4

Palette Ux aerospace technology brand identity colors combines 6 color codes:

HEX: #407b9d, RGB: (64, 123, 157); HEX: #8eebe6, RGB: (142, 235, 230); HEX: #0d5a82, RGB: (13, 90, 130)

HEX: #5b8cab, RGB: (91, 140, 171); HEX: #a4c4d4, RGB: (164, 196, 212); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Steel Blue, Shade of Pale Turquoise, Shade of Royal Blue, Tint of Steel Blue, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Ux aerospace technology brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#407b9d	#407b9d	RGB(64, 123, 157)	—	—
#8eebe6	#8eebe6	RGB(142, 235, 230)	—	—
#0d5a82	#0d5a82	RGB(13, 90, 130)	—	—
#5b8cab	#5b8cab	RGB(91, 140, 171)	—	—
#a4c4d4	#a4c4d4	RGB(164, 196, 212)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

5 color pairs have low contrast and need improvement which may impact readability.