Color palette b2b visual identity style guide hex colors

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Created at 04/11/2020 06:56

The palette consists of Semi dark, Light, Dark colors. Accent colors #0453fa and #fada78. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #042C8C (darkest) to #FADA78 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #042C8C, #0453FA, #4C4C4C, #6259B3, #B1B3B8, #FADA78

Palette Color palette b2b visual identity style guide hex colors combines 6 color codes:

HEX: #0453fa, RGB: (4, 83, 250); HEX: #fada78, RGB: (250, 218, 120); HEX: #042c8c, RGB: (4, 44, 140)

HEX: #6259b3, RGB: (98, 89, 179); HEX: #b1b3b8, RGB: (177, 179, 184); HEX: #4c4c4c, RGB: (76, 76, 76)

Simplified version of palette colors

Shade of Royal Blue, Shade of Khaki, Tint of Midnight Blue, Shade of Slate Blue, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Color palette b2b visual identity style guide hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0453fa	#0453fa	RGB(4, 83, 250)	—	—
#fada78	#fada78	RGB(250, 218, 120)	—	—
#042c8c	#042c8c	RGB(4, 44, 140)	—	—
#6259b3	#6259b3	RGB(98, 89, 179)	—	—
#b1b3b8	#b1b3b8	RGB(177, 179, 184)	—	—
#4c4c4c	#4c4c4c	RGB(76, 76, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.