Fruit illustration bold logo branding colours

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Created at 04/11/2020 07:06

The palette consists of Light, Dark colors. Accent colors #fb6445 and #24247c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #E0F0E9 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #0C0C0C, #24247C, #B171A4, #E0F0E9, #F8613C, #FB6445

Palette Fruit illustration bold logo branding colours combines 6 color codes:

HEX: #f8613c, RGB: (248, 97, 60); HEX: #fb6445, RGB: (251, 100, 69); HEX: #24247c, RGB: (36, 36, 124)

HEX: #b171a4, RGB: (177, 113, 164); HEX: #e0f0e9, RGB: (224, 240, 233); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Tomato, Shade of Tomato, Tint of Midnight Blue, Shade of Orchid, Shade of Honeydew, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Fruit illustration bold logo branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8613c	#f8613c	RGB(248, 97, 60)	—	—
#fb6445	#fb6445	RGB(251, 100, 69)	—	—
#24247c	#24247c	RGB(36, 36, 124)	—	—
#b171a4	#b171a4	RGB(177, 113, 164)	—	—
#e0f0e9	#e0f0e9	RGB(224, 240, 233)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.