Graphic design business card branding palette

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Created at 04/11/2020 18:29

The palette consists of Light, Dark, Semi dark colors. Accent colors #e34d6c and #721225. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #721225 (darkest) to #E0C0C7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5C5C5C, #721225, #747474, #E0C0C7, #E18A9C, #E34D6C

Palette Graphic design business card branding palette combines 6 color codes:

HEX: #e34d6c, RGB: (227, 77, 108); HEX: #e18a9c, RGB: (225, 138, 156); HEX: #721225, RGB: (114, 18, 37)

HEX: #747474, RGB: (116, 116, 116); HEX: #e0c0c7, RGB: (224, 192, 199); HEX: #5c5c5c, RGB: (92, 92, 92)

Simplified version of palette colors

Shade of Indian Red, Tint of Pale Violet Red, Tint of Maroon, Tint of Dim Gray, Tint of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Graphic design business card branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e34d6c	#e34d6c	RGB(227, 77, 108)	—	—
#e18a9c	#e18a9c	RGB(225, 138, 156)	—	—
#721225	#721225	RGB(114, 18, 37)	—	—
#747474	#747474	RGB(116, 116, 116)	—	—
#e0c0c7	#e0c0c7	RGB(224, 192, 199)	—	—
#5c5c5c	#5c5c5c	RGB(92, 92, 92)	—	Gray36

7 color pairs have low contrast and need improvement which may impact readability.