Corporate identity design web branding palette

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Created at 04/11/2020 18:38

The palette consists of Light colors. Accent colors #cfec0b and #e3f455. Palette has Warm colors temperature.

By lightness, this palette runs from #818A0C (darkest) to #E3F455 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #818A0C, #838C0C, #C2C175, #CFEC0B, #D2C5B3, #E3F455

Palette Corporate identity design web branding palette combines 6 color codes:

HEX: #cfec0b, RGB: (207, 236, 11); HEX: #e3f455, RGB: (227, 244, 85); HEX: #818a0c, RGB: (129, 138, 12)

HEX: #c2c175, RGB: (194, 193, 117); HEX: #d2c5b3, RGB: (210, 197, 179); HEX: #838c0c, RGB: (131, 140, 12)

Simplified version of palette colors

Shade of Yellow, Shade of Yellow, Tint of Olive, Tint of Dark Khaki, Tint of Tan, Tint of Olive

Color scheme was created by colorswall

Color codes in palette

Corporate identity design web branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cfec0b	#cfec0b	RGB(207, 236, 11)	—	—
#e3f455	#e3f455	RGB(227, 244, 85)	—	—
#818a0c	#818a0c	RGB(129, 138, 12)	—	—
#c2c175	#c2c175	RGB(194, 193, 117)	—	—
#d2c5b3	#d2c5b3	RGB(210, 197, 179)	—	—
#838c0c	#838c0c	RGB(131, 140, 12)	—	—

8 color pairs have low contrast and need improvement which may impact readability.