Packaging alcohol package design typography colours

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Created at 04/11/2020 19:26

The palette consists of Light, Semi dark colors. Accent colors #e09c4a and #243b4c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243B4C (darkest) to #D8D0B8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 43% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #243B4C, #2D545A, #A75967, #CD9B40, #D8D0B8, #E09C4A

Palette Packaging alcohol package design typography colours combines 6 color codes:

HEX: #cd9b40, RGB: (205, 155, 64); HEX: #e09c4a, RGB: (224, 156, 74); HEX: #243b4c, RGB: (36, 59, 76)

HEX: #a75967, RGB: (167, 89, 103); HEX: #d8d0b8, RGB: (216, 208, 184); HEX: #2d545a, RGB: (45, 84, 90)

Simplified version of palette colors

Shade of Goldenrod, Shade of Sandy Brown, Shade of Dark Slate Blue, Shade of Indian Red, Shade of Papaya Whip, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packaging alcohol package design typography colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cd9b40	#cd9b40	RGB(205, 155, 64)	—	—
#e09c4a	#e09c4a	RGB(224, 156, 74)	—	—
#243b4c	#243b4c	RGB(36, 59, 76)	—	—
#a75967	#a75967	RGB(167, 89, 103)	—	—
#d8d0b8	#d8d0b8	RGB(216, 208, 184)	—	—
#2d545a	#2d545a	RGB(45, 84, 90)	—	—

6 color pairs have low contrast and need improvement which may impact readability.