Identity system graphicdesign logo brand design colours

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Created at 04/12/2020 07:26

The palette consists of Light, Semi dark colors. Accent colors #f4e749 and #acc0d3. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #525150 (darkest) to #F4E749 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #525150, #748C9C, #897215, #ACC0D3, #DCC234, #F4E749

Palette Identity system graphicdesign logo brand design colours combines 6 color codes:

HEX: #dcc234, RGB: (220, 194, 52); HEX: #f4e749, RGB: (244, 231, 73); HEX: #897215, RGB: (137, 114, 21)

HEX: #748c9c, RGB: (116, 140, 156); HEX: #acc0d3, RGB: (172, 192, 211); HEX: #525150, RGB: (82, 81, 80)

Simplified version of palette colors

Shade of Gold, Shade of Yellow, Shade of Olive, Tint of Light Slate Gray, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity system graphicdesign logo brand design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dcc234	#dcc234	RGB(220, 194, 52)	—	—
#f4e749	#f4e749	RGB(244, 231, 73)	—	—
#897215	#897215	RGB(137, 114, 21)	—	—
#748c9c	#748c9c	RGB(116, 140, 156)	—	—
#acc0d3	#acc0d3	RGB(172, 192, 211)	—	—
#525150	#525150	RGB(82, 81, 80)	—	—

7 color pairs have low contrast and need improvement which may impact readability.