Logos letter mark branding collection colors

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Created at 04/12/2020 09:01

The palette consists of Light, Semi dark colors. Accent colors #45433f and #44443c. Palette has Neutral colors temperature.

By lightness, this palette runs from #45433F (darkest) to #BFBDB9 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #44443C, #45433F, #84817A, #8B8985, #BAB8B4, #BFBDB9

Palette Logos letter mark branding collection colors combines 6 color codes:

HEX: #84817a, RGB: (132, 129, 122); HEX: #bfbdb9, RGB: (191, 189, 185); HEX: #45433f, RGB: (69, 67, 63)

HEX: #8b8985, RGB: (139, 137, 133); HEX: #bab8b4, RGB: (186, 184, 180); HEX: #44443c, RGB: (68, 68, 60)

Simplified version of palette colors

Tint of Grey, Shade of Silver, Shade of Dim Gray, Tint of Grey, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logos letter mark branding collection colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#84817a	#84817a	RGB(132, 129, 122)	—	—
#bfbdb9	#bfbdb9	RGB(191, 189, 185)	—	—
#45433f	#45433f	RGB(69, 67, 63)	—	—
#8b8985	#8b8985	RGB(139, 137, 133)	—	—
#bab8b4	#bab8b4	RGB(186, 184, 180)	—	—
#44443c	#44443c	RGB(68, 68, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.