Identity midcentury logo beverage hex colors

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Created at 04/12/2020 10:13

The palette consists of Light, Semi dark colors. Accent colors #6c84fc and #cc1c04. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2F3D5C (darkest) to #B9BBC6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #2F3D5C, #6C84FC, #746C8C, #B9BBC6, #CC1C04, #EE4114

Palette Identity midcentury logo beverage hex colors combines 6 color codes:

HEX: #ee4114, RGB: (238, 65, 20); HEX: #6c84fc, RGB: (108, 132, 252); HEX: #cc1c04, RGB: (204, 28, 4)

HEX: #746c8c, RGB: (116, 108, 140); HEX: #b9bbc6, RGB: (185, 187, 198); HEX: #2f3d5c, RGB: (47, 61, 92)

Simplified version of palette colors

Shade of Orange Red, Shade of Cornflower Blue, Tint of Firebrick, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity midcentury logo beverage hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee4114	#ee4114	RGB(238, 65, 20)	—	—
#6c84fc	#6c84fc	RGB(108, 132, 252)	—	—
#cc1c04	#cc1c04	RGB(204, 28, 4)	—	—
#746c8c	#746c8c	RGB(116, 108, 140)	—	—
#b9bbc6	#b9bbc6	RGB(185, 187, 198)	—	—
#2f3d5c	#2f3d5c	RGB(47, 61, 92)	—	—

8 color pairs have low contrast and need improvement which may impact readability.