Lyft ux product design profile

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Created at 04/12/2020 10:51

The palette consists of Semi dark, Dark, Light colors. Accent colors #8c34fc and #b98a5c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C2A59 (darkest) to #C0B9D4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C2A59, #563C2C, #6459F8, #8C34FC, #B98A5C, #C0B9D4

Palette Lyft ux product design profile combines 6 color codes:

HEX: #8c34fc, RGB: (140, 52, 252); HEX: #6459f8, RGB: (100, 89, 248); HEX: #2c2a59, RGB: (44, 42, 89)

HEX: #b98a5c, RGB: (185, 138, 92); HEX: #c0b9d4, RGB: (192, 185, 212); HEX: #563c2c, RGB: (86, 60, 44)

Simplified version of palette colors

Tint of Blue Violet, Shade of Medium Slate Blue, Tint of Midnight Blue, Tint of Peru, Shade of Thistle, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Lyft ux product design profile color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8c34fc	#8c34fc	RGB(140, 52, 252)	—	—
#6459f8	#6459f8	RGB(100, 89, 248)	—	—
#2c2a59	#2c2a59	RGB(44, 42, 89)	—	—
#b98a5c	#b98a5c	RGB(185, 138, 92)	—	—
#c0b9d4	#c0b9d4	RGB(192, 185, 212)	—	—
#563c2c	#563c2c	RGB(86, 60, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.