Landingpage branding @uiux @webdesign @prototyping @uxui @web colors

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Created at 04/12/2020 11:24

The palette consists of Light, Dark, Semi dark colors. Accent colors #d4fce6 and #ac6669. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #D4FCE6 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C0C04, #4B4644, #AC6669, #BFBF3F, #D1CCC4, #D4FCE6

Palette Landingpage branding @uiux @webdesign @prototyping @uxui @web colors combines 6 color codes:

HEX: #bfbf3f, RGB: (191, 191, 63); HEX: #d4fce6, RGB: (212, 252, 230); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #ac6669, RGB: (172, 102, 105); HEX: #d1ccc4, RGB: (209, 204, 196); HEX: #4b4644, RGB: (75, 70, 68)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Honeydew, Tint of Black, Shade of Indian Red, Shade of Light Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Landingpage branding @uiux @webdesign @prototyping @uxui @web colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bfbf3f	#bfbf3f	RGB(191, 191, 63)	—	—
#d4fce6	#d4fce6	RGB(212, 252, 230)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#ac6669	#ac6669	RGB(172, 102, 105)	—	—
#d1ccc4	#d1ccc4	RGB(209, 204, 196)	—	—
#4b4644	#4b4644	RGB(75, 70, 68)	—	—

3 color pairs have low contrast and need improvement which may impact readability.