Landing e-commerce ux colors palette

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Created at 09/03/2019 13:41

The palette consists of Light, Dark colors. Accent colors #839397 and #e2c10c. Palette has Neutral, Cool, Warm colors temperature.

By lightness, this palette runs from #750B42 (darkest) to #E2C10C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 60% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #198B62, #750B42, #839397, #94C496, #E2C10C

Palette Landing e-commerce ux colors palette combines 5 color codes:

HEX: #839397, RGB: (131, 147, 151); HEX: #94c496, RGB: (148, 196, 150); HEX: #750b42, RGB: (117, 11, 66)

HEX: #198b62, RGB: (25, 139, 98); HEX: #e2c10c, RGB: (226, 193, 12)

Simplified version of palette colors

Tint of Light Slate Gray, Tint of Dark Sea Green, Shade of Purple, Shade of Sea Green, Shade of Gold

Color scheme was created by colorswall

Color codes in palette

Landing e-commerce ux colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#839397	#839397	RGB(131, 147, 151)	—	—
#94c496	#94c496	RGB(148, 196, 150)	—	—
#750b42	#750b42	RGB(117, 11, 66)	—	—
#198b62	#198b62	RGB(25, 139, 98)	—	—
#e2c10c	#e2c10c	RGB(226, 193, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.