Visual identity icons ui branding

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Created at 04/15/2020 06:55

The palette consists of Light, Semi dark colors. Accent colors #e5a71b and #04a44b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C3C4C (darkest) to #E2DCCA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #04A44B, #2C3C4C, #76898C, #E2DCCA, #E5A71B, #EACA7C

Palette Visual identity icons ui branding combines 6 color codes:

HEX: #e5a71b, RGB: (229, 167, 27); HEX: #eaca7c, RGB: (234, 202, 124); HEX: #04a44b, RGB: (4, 164, 75)

HEX: #76898c, RGB: (118, 137, 140); HEX: #e2dcca, RGB: (226, 220, 202); HEX: #2c3c4c, RGB: (44, 60, 76)

Simplified version of palette colors

Tint of Goldenrod, Tint of Burlywood, Shade of Medium Sea Green, Shade of Light Slate Gray, Shade of Antique White, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Visual identity icons ui branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e5a71b	#e5a71b	RGB(229, 167, 27)	—	—
#eaca7c	#eaca7c	RGB(234, 202, 124)	—	—
#04a44b	#04a44b	RGB(4, 164, 75)	—	—
#76898c	#76898c	RGB(118, 137, 140)	—	—
#e2dcca	#e2dcca	RGB(226, 220, 202)	—	—
#2c3c4c	#2c3c4c	RGB(44, 60, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.