Stationery design identity branding brand guideline colors palette

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Created at 04/15/2020 15:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #31d29c and #053a57. Palette has Cool colors temperature.

By lightness, this palette runs from #053A57 (darkest) to #84E4CC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #053A57, #31D29C, #375B74, #7FBBAB, #84E4CC, #A3CEC4

Palette Stationery design identity branding brand guideline colors palette combines 6 color codes:

HEX: #31d29c, RGB: (49, 210, 156); HEX: #84e4cc, RGB: (132, 228, 204); HEX: #053a57, RGB: (5, 58, 87)

HEX: #7fbbab, RGB: (127, 187, 171); HEX: #a3cec4, RGB: (163, 206, 196); HEX: #375b74, RGB: (55, 91, 116)

Simplified version of palette colors

Shade of mediumaquamarine, Tint of turquoise, Tint of midnightblue, Shade of mediumaquamarine, Shade of powderblue, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Stationery design identity branding brand guideline colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#31d29c	#31d29c	RGB(49, 210, 156)	—	—
#84e4cc	#84e4cc	RGB(132, 228, 204)	—	—
#053a57	#053a57	RGB(5, 58, 87)	—	—
#7fbbab	#7fbbab	RGB(127, 187, 171)	—	—
#a3cec4	#a3cec4	RGB(163, 206, 196)	—	—
#375b74	#375b74	RGB(55, 91, 116)	—	—

7 color pairs have low contrast and need improvement which may impact readability.