Delivery lettermark smart mark negative space

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Created at 04/15/2020 15:42

The palette consists of Light, Semi dark, Dark colors. Accent colors #fc4c4b and #fb5354. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4B2A2A (darkest) to #D1A3A4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4B2A2A, #646464, #893B39, #D1A3A4, #FB5354, #FC4C4B

Palette Delivery lettermark smart mark negative space combines 6 color codes:

HEX: #fc4c4b, RGB: (252, 76, 75); HEX: #fb5354, RGB: (251, 83, 84); HEX: #893b39, RGB: (137, 59, 57)

HEX: #646464, RGB: (100, 100, 100); HEX: #d1a3a4, RGB: (209, 163, 164); HEX: #4b2a2a, RGB: (75, 42, 42)

Simplified version of palette colors

Shade of Tomato, Shade of Tomato, Tint of Brown, Shade of Dim Gray, Tint of Rosy Brown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Delivery lettermark smart mark negative space color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc4c4b	#fc4c4b	RGB(252, 76, 75)	—	—
#fb5354	#fb5354	RGB(251, 83, 84)	—	—
#893b39	#893b39	RGB(137, 59, 57)	—	—
#646464	#646464	RGB(100, 100, 100)	—	—
#d1a3a4	#d1a3a4	RGB(209, 163, 164)	—	—
#4b2a2a	#4b2a2a	RGB(75, 42, 42)	—	—

7 color pairs have low contrast and need improvement which may impact readability.