App brand identity logo design creative colours

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Created at 04/16/2020 06:46

The palette consists of Light, Semi dark colors. Accent colors #7f5c04 and #6c5399. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #333B4D (darkest) to #FAD46D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #333B4D, #6C5399, #7F5C04, #BBBDCA, #F7BD2B, #FAD46D

Palette App brand identity logo design creative colours combines 6 color codes:

HEX: #f7bd2b, RGB: (247, 189, 43); HEX: #fad46d, RGB: (250, 212, 109); HEX: #7f5c04, RGB: (127, 92, 4)

HEX: #6c5399, RGB: (108, 83, 153); HEX: #bbbdca, RGB: (187, 189, 202); HEX: #333b4d, RGB: (51, 59, 77)

Simplified version of palette colors

Tint of Goldenrod, Tint of Gold, Tint of Saddle Brown, Tint of Dark Slate Blue, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

App brand identity logo design creative colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f7bd2b	#f7bd2b	RGB(247, 189, 43)	—	—
#fad46d	#fad46d	RGB(250, 212, 109)	—	—
#7f5c04	#7f5c04	RGB(127, 92, 4)	—	—
#6c5399	#6c5399	RGB(108, 83, 153)	—	—
#bbbdca	#bbbdca	RGB(187, 189, 202)	—	—
#333b4d	#333b4d	RGB(51, 59, 77)	—	—

6 color pairs have low contrast and need improvement which may impact readability.