For branding design logotype colors

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Created at 04/22/2020 06:32

The palette consists of Light, Dark, Semi dark colors. Accent colors #06f6f6 and #f689a6. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #141424 (darkest) to #E5E3DE (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #06F6F6, #0C0454, #141424, #65355E, #E5E3DE, #F689A6

Palette For branding design logotype colors combines 6 color codes:

HEX: #06f6f6, RGB: (6, 246, 246); HEX: #f689a6, RGB: (246, 137, 166); HEX: #0c0454, RGB: (12, 4, 84)

HEX: #65355e, RGB: (101, 53, 94); HEX: #e5e3de, RGB: (229, 227, 222); HEX: #141424, RGB: (20, 20, 36)

Simplified version of palette colors

Shade of Cyan, Tint of Pale Violet Red, Shade of Midnight Blue, Tint of Purple, Tint of Gainsboro, Tint of Black

Color scheme was created by colorswall

Color codes in palette

For branding design logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#06f6f6	#06f6f6	RGB(6, 246, 246)	—	—
#f689a6	#f689a6	RGB(246, 137, 166)	—	—
#0c0454	#0c0454	RGB(12, 4, 84)	—	—
#65355e	#65355e	RGB(101, 53, 94)	—	—
#e5e3de	#e5e3de	RGB(229, 227, 222)	—	—
#141424	#141424	RGB(20, 20, 36)	—	—

6 color pairs have low contrast and need improvement which may impact readability.