Created at 04/23/2020 12:07
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Amazon logotype clean exploration

#f78d08
#9969fb
#342366
#945889
#b0aacc
#2f2445
The palette consists of Light, Dark colors. Accent colors #f78d08 and #9969fb. Palette has Warm, Cool, Neutral colors temperature.
Palette Amazon logotype clean exploration has combination of 6 codes colors:
HEX: #f78d08, RGB: (247, 141, 8); HEX: #9969fb, RGB: (153, 105, 251); HEX: #342366, RGB: (52, 35, 102)
HEX: #945889, RGB: (148, 88, 137); HEX: #b0aacc, RGB: (176, 170, 204); HEX: #2f2445, RGB: (47, 36, 69)
Simplified version of palette colors
Tint of darkorange, Shade of mediumpurple, Shade of midnightblue, Shade of mediumvioletred, Tint of thistle, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Amazon logotype clean exploration color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f78d08 #f78d08 RGB(247, 141, 8)
#9969fb #9969fb RGB(153, 105, 251)
#342366 #342366 RGB(52, 35, 102)
#945889 #945889 RGB(148, 88, 137)
#b0aacc #b0aacc RGB(176, 170, 204)
#2f2445 #2f2445 RGB(47, 36, 69)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f78d08
#9969fb
1.52
#f78d08
#b0aacc
1.07
#9969fb
#945889
1.43
#9969fb
#b0aacc
1.64
#342366
#2f2445
1.08

Image palette Amazon logotype clean exploration png