Created at 04/23/2020 12:07

Amazon logotype clean exploration

#f78d08

#9969fb

#342366

#945889

#b0aacc

#2f2445

The palette consists of Light, Dark colors. Accent colors #f78d08 and #9969fb. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2F2445 (darkest) to #B0AACC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2F2445, #342366, #945889, #9969FB, #B0AACC, #F78D08

Palette Amazon logotype clean exploration has combination of 6 codes colors:

HEX: #f78d08, RGB: (247, 141, 8); HEX: #9969fb, RGB: (153, 105, 251); HEX: #342366, RGB: (52, 35, 102)

HEX: #945889, RGB: (148, 88, 137); HEX: #b0aacc, RGB: (176, 170, 204); HEX: #2f2445, RGB: (47, 36, 69)

Simplified version of palette colors

Tint of darkorange, Shade of mediumpurple, Shade of midnightblue, Shade of mediumvioletred, Tint of thistle, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Amazon logotype clean exploration color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.