Logotype cover letter template shape branding colors palette

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Created at 04/23/2020 14:45

The palette consists of Light, Dark, Semi dark colors. Accent colors #dcfcfc and #decec0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0D2553 (darkest) to #DCFCFC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0D2553, #323543, #3396C2, #4D6FB2, #DCFCFC, #DECEC0

Palette Logotype cover letter template shape branding colors palette combines 6 color codes:

HEX: #3396c2, RGB: (51, 150, 194); HEX: #dcfcfc, RGB: (220, 252, 252); HEX: #0d2553, RGB: (13, 37, 83)

HEX: #4d6fb2, RGB: (77, 111, 178); HEX: #decec0, RGB: (222, 206, 192); HEX: #323543, RGB: (50, 53, 67)

Simplified version of palette colors

Tint of steelblue, Shade of lightcyan, Tint of midnightblue, Tint of royalblue, Shade of antiquewhite, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logotype cover letter template shape branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3396c2	#3396c2	RGB(51, 150, 194)	—	—
#dcfcfc	#dcfcfc	RGB(220, 252, 252)	—	—
#0d2553	#0d2553	RGB(13, 37, 83)	—	—
#4d6fb2	#4d6fb2	RGB(77, 111, 178)	—	—
#decec0	#decec0	RGB(222, 206, 192)	—	—
#323543	#323543	RGB(50, 53, 67)	—	—

3 color pairs have low contrast and need improvement which may impact readability.