Branding logo illustration brand identity palette

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Created at 04/23/2020 16:53

The palette consists of Light, Semi dark, Dark colors. Accent colors #ce408f and #d664ac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #24253C (darkest) to #C4B0BD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 89°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #24253C, #6063AC, #701E66, #C4B0BD, #CE408F, #D664AC

Palette Branding logo illustration brand identity palette combines 6 color codes:

HEX: #ce408f, RGB: (206, 64, 143); HEX: #d664ac, RGB: (214, 100, 172); HEX: #701e66, RGB: (112, 30, 102)

HEX: #6063ac, RGB: (96, 99, 172); HEX: #c4b0bd, RGB: (196, 176, 189); HEX: #24253c, RGB: (36, 37, 60)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Hot Pink, Tint of Purple, Shade of Slate Blue, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo illustration brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ce408f	#ce408f	RGB(206, 64, 143)	—	—
#d664ac	#d664ac	RGB(214, 100, 172)	—	—
#701e66	#701e66	RGB(112, 30, 102)	—	—
#6063ac	#6063ac	RGB(96, 99, 172)	—	—
#c4b0bd	#c4b0bd	RGB(196, 176, 189)	—	—
#24253c	#24253c	RGB(36, 37, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.