Brand ui web ux palette

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Created at 04/23/2020 17:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #043afa and #fc746c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2F354F (darkest) to #99B3CD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043AFA, #06229C, #2F354F, #53579D, #99B3CD, #FC746C

Palette Brand ui web ux palette combines 6 color codes:

HEX: #043afa, RGB: (4, 58, 250); HEX: #fc746c, RGB: (252, 116, 108); HEX: #06229c, RGB: (6, 34, 156)

HEX: #53579d, RGB: (83, 87, 157); HEX: #99b3cd, RGB: (153, 179, 205); HEX: #2f354f, RGB: (47, 53, 79)

Simplified version of palette colors

Tint of Blue, Shade of Salmon, Tint of Dark Blue, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand ui web ux palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#043afa	#043afa	RGB(4, 58, 250)	—	—
#fc746c	#fc746c	RGB(252, 116, 108)	—	—
#06229c	#06229c	RGB(6, 34, 156)	—	—
#53579d	#53579d	RGB(83, 87, 157)	—	—
#99b3cd	#99b3cd	RGB(153, 179, 205)	—	—
#2f354f	#2f354f	RGB(47, 53, 79)	—	—

7 color pairs have low contrast and need improvement which may impact readability.