Template catalogue magazine branding palette

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Created at 04/23/2020 20:44

The palette consists of Light, Dark, Semi dark colors. Accent colors #a0784c and #04243c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #04243C (darkest) to #D4BDA5 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04243C, #5A412C, #A0784C, #A47B5B, #B8B0AC, #D4BDA5

Palette Template catalogue magazine branding palette combines 6 color codes:

HEX: #a0784c, RGB: (160, 120, 76); HEX: #d4bda5, RGB: (212, 189, 165); HEX: #04243c, RGB: (4, 36, 60)

HEX: #a47b5b, RGB: (164, 123, 91); HEX: #b8b0ac, RGB: (184, 176, 172); HEX: #5a412c, RGB: (90, 65, 44)

Simplified version of palette colors

Shade of Peru, Tint of Tan, Shade of Midnight Blue, Shade of Peru, Tint of Dark Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Template catalogue magazine branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a0784c	#a0784c	RGB(160, 120, 76)	—	—
#d4bda5	#d4bda5	RGB(212, 189, 165)	—	—
#04243c	#04243c	RGB(4, 36, 60)	—	—
#a47b5b	#a47b5b	RGB(164, 123, 91)	—	—
#b8b0ac	#b8b0ac	RGB(184, 176, 172)	—	—
#5a412c	#5a412c	RGB(90, 65, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.