Branding q letter brand identity creative

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Created at 04/24/2020 19:48

The palette consists of Light, Semi dark, Dark colors. Accent colors #e9048c and #6ad7fa. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #DDBCE2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 130° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #2C2C2C, #6AD7FA, #6B6B6B, #AE30A9, #DDBCE2, #E9048C

Palette Branding q letter brand identity creative combines 6 color codes:

HEX: #e9048c, RGB: (233, 4, 140); HEX: #6ad7fa, RGB: (106, 215, 250); HEX: #ae30a9, RGB: (174, 48, 169)

HEX: #6b6b6b, RGB: (107, 107, 107); HEX: #ddbce2, RGB: (221, 188, 226); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Deep Pink, Shade of Sky Blue, Tint of Dark Orchid, Tint of Dim Gray, Tint of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding q letter brand identity creative color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9048c	#e9048c	RGB(233, 4, 140)	—	—
#6ad7fa	#6ad7fa	RGB(106, 215, 250)	—	—
#ae30a9	#ae30a9	RGB(174, 48, 169)	—	—
#6b6b6b	#6b6b6b	RGB(107, 107, 107)	—	Gray42
#ddbce2	#ddbce2	RGB(221, 188, 226)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.