Badgedesign branding and identity logo colors

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Created at 04/25/2020 09:02

The palette consists of Light, Dark, Semi dark colors. Accent colors #21aadd and #f4ece4. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #082834 (darkest) to #F4ECE4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #082834, #21AADD, #2F4B54, #708C94, #E4E4CC, #F4ECE4

Palette Badgedesign branding and identity logo colors combines 6 color codes:

HEX: #21aadd, RGB: (33, 170, 221); HEX: #f4ece4, RGB: (244, 236, 228); HEX: #082834, RGB: (8, 40, 52)

HEX: #708c94, RGB: (112, 140, 148); HEX: #e4e4cc, RGB: (228, 228, 204); HEX: #2f4b54, RGB: (47, 75, 84)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Linen, Shade of Midnight Blue, Shade of Light Slate Gray, Shade of Beige, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Badgedesign branding and identity logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#21aadd	#21aadd	RGB(33, 170, 221)	—	—
#f4ece4	#f4ece4	RGB(244, 236, 228)	—	—
#082834	#082834	RGB(8, 40, 52)	—	—
#708c94	#708c94	RGB(112, 140, 148)	—	—
#e4e4cc	#e4e4cc	RGB(228, 228, 204)	—	—
#2f4b54	#2f4b54	RGB(47, 75, 84)	—	—

3 color pairs have low contrast and need improvement which may impact readability.