Branding exploration layout colors palette

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Created at 09/10/2019 11:14

The palette consists of Light, Semi dark colors. Accent colors #d4eaf4 and #5a4829. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2D3F3E (darkest) to #D4EAF4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2D3F3E, #5A4829, #7F5747, #A4844C, #CCE4DC, #D4EAF4

Palette Branding exploration layout colors palette combines 6 color codes:

HEX: #a4844c, RGB: (164, 132, 76); HEX: #d4eaf4, RGB: (212, 234, 244); HEX: #5a4829, RGB: (90, 72, 41)

HEX: #7f5747, RGB: (127, 87, 71); HEX: #cce4dc, RGB: (204, 228, 220); HEX: #2d3f3e, RGB: (45, 63, 62)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Azure, Shade of Saddle Brown, Shade of Sienna, Shade of Light Cyan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding exploration layout colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a4844c	#a4844c	RGB(164, 132, 76)	—	—
#d4eaf4	#d4eaf4	RGB(212, 234, 244)	—	—
#5a4829	#5a4829	RGB(90, 72, 41)	—	—
#7f5747	#7f5747	RGB(127, 87, 71)	—	—
#cce4dc	#cce4dc	RGB(204, 228, 220)	—	—
#2d3f3e	#2d3f3e	RGB(45, 63, 62)	—	—

5 color pairs have low contrast and need improvement which may impact readability.