Building advance logo brand identity colors

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Created at 04/25/2020 20:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4ac48 and #0c1333. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C1333 (darkest) to #CFC4B9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C1333, #323858, #548FA0, #CFC4B9, #EE8324, #F4AC48

Palette Building advance logo brand identity colors combines 6 color codes:

HEX: #ee8324, RGB: (238, 131, 36); HEX: #f4ac48, RGB: (244, 172, 72); HEX: #0c1333, RGB: (12, 19, 51)

HEX: #548fa0, RGB: (84, 143, 160); HEX: #cfc4b9, RGB: (207, 196, 185); HEX: #323858, RGB: (50, 56, 88)

Simplified version of palette colors

Shade of Dark Orange, Tint of Orange, Shade of Midnight Blue, Shade of Cadet Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Building advance logo brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee8324	#ee8324	RGB(238, 131, 36)	—	—
#f4ac48	#f4ac48	RGB(244, 172, 72)	—	—
#0c1333	#0c1333	RGB(12, 19, 51)	—	—
#548fa0	#548fa0	RGB(84, 143, 160)	—	—
#cfc4b9	#cfc4b9	RGB(207, 196, 185)	—	—
#323858	#323858	RGB(50, 56, 88)	—	—

6 color pairs have low contrast and need improvement which may impact readability.