Icecream packaging branding colors palette

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Created at 04/26/2020 07:55

The palette consists of Light, Semi dark colors. Accent colors #e94256 and #f05b84. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #44443C (darkest) to #D4BFB2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 39°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #44443C, #A81920, #B97781, #D4BFB2, #E94256, #F05B84

Palette Icecream packaging branding colors palette combines 6 color codes:

HEX: #e94256, RGB: (233, 66, 86); HEX: #f05b84, RGB: (240, 91, 132); HEX: #a81920, RGB: (168, 25, 32)

HEX: #b97781, RGB: (185, 119, 129); HEX: #d4bfb2, RGB: (212, 191, 178); HEX: #44443c, RGB: (68, 68, 60)

Simplified version of palette colors

Shade of Indian Red, Shade of Pale Violet Red, Shade of Brown, Shade of Rosy Brown, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Icecream packaging branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e94256	#e94256	RGB(233, 66, 86)	—	—
#f05b84	#f05b84	RGB(240, 91, 132)	—	—
#a81920	#a81920	RGB(168, 25, 32)	—	—
#b97781	#b97781	RGB(185, 119, 129)	—	—
#d4bfb2	#d4bfb2	RGB(212, 191, 178)	—	—
#44443c	#44443c	RGB(68, 68, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.