Branding logo 2020 new o mark colours

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Created at 04/26/2020 20:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #3c84fc and #fc8a64. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #023282 (darkest) to #C2C6CA (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #023282, #3C84FC, #444444, #999FA1, #C2C6CA, #FC8A64

Palette Branding logo 2020 new o mark colours combines 6 color codes:

HEX: #3c84fc, RGB: (60, 132, 252); HEX: #fc8a64, RGB: (252, 138, 100); HEX: #023282, RGB: (2, 50, 130)

HEX: #999fa1, RGB: (153, 159, 161); HEX: #c2c6ca, RGB: (194, 198, 202); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Coral, Tint of Midnight Blue, Shade of Dark Gray, Tint of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo 2020 new o mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c84fc	#3c84fc	RGB(60, 132, 252)	—	—
#fc8a64	#fc8a64	RGB(252, 138, 100)	—	—
#023282	#023282	RGB(2, 50, 130)	—	—
#999fa1	#999fa1	RGB(153, 159, 161)	—	—
#c2c6ca	#c2c6ca	RGB(194, 198, 202)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.