Stem brand identity market

0.28k

Created at 04/27/2020 11:51

The palette consists of Semi dark, Light, Dark colors. Accent colors #9e91e3 and #6cac54. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #281B69 (darkest) to #ACCCAC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #281B69, #44743C, #543CCC, #6CAC54, #9E91E3, #ACCCAC

Palette Stem brand identity market combines 6 color codes:

HEX: #543ccc, RGB: (84, 60, 204); HEX: #9e91e3, RGB: (158, 145, 227); HEX: #281b69, RGB: (40, 27, 105)

HEX: #6cac54, RGB: (108, 172, 84); HEX: #acccac, RGB: (172, 204, 172); HEX: #44743c, RGB: (68, 116, 60)

Simplified version of palette colors

Shade of slateblue, Tint of mediumpurple, Tint of midnightblue, Tint of mediumseagreen, Tint of darkseagreen, Tint of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Stem brand identity market color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#543ccc	#543ccc	RGB(84, 60, 204)	—	—
#9e91e3	#9e91e3	RGB(158, 145, 227)	—	—
#281b69	#281b69	RGB(40, 27, 105)	—	—
#6cac54	#6cac54	RGB(108, 172, 84)	—	—
#acccac	#acccac	RGB(172, 204, 172)	—	—
#44743c	#44743c	RGB(68, 116, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.