Lettermark logomark branding modern

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Created at 04/27/2020 15:33

The palette consists of Light, Semi dark colors. Accent colors #5c8cfc and #7a9ffb. Palette has Cool colors temperature.

By lightness, this palette runs from #223E5D (darkest) to #7A9FFB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #223E5D, #3D4B63, #5C8CFC, #6E9BBF, #6F849B, #7A9FFB

Palette Lettermark logomark branding modern combines 6 color codes:

HEX: #5c8cfc, RGB: (92, 140, 252); HEX: #7a9ffb, RGB: (122, 159, 251); HEX: #223e5d, RGB: (34, 62, 93)

HEX: #6f849b, RGB: (111, 132, 155); HEX: #6e9bbf, RGB: (110, 155, 191); HEX: #3d4b63, RGB: (61, 75, 99)

Simplified version of palette colors

Shade of Cornflower Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Tint of Slate Gray, Tint of Cornflower Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Lettermark logomark branding modern color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c8cfc	#5c8cfc	RGB(92, 140, 252)	—	—
#7a9ffb	#7a9ffb	RGB(122, 159, 251)	—	—
#223e5d	#223e5d	RGB(34, 62, 93)	—	—
#6f849b	#6f849b	RGB(111, 132, 155)	—	—
#6e9bbf	#6e9bbf	RGB(110, 155, 191)	—	—
#3d4b63	#3d4b63	RGB(61, 75, 99)	—	—

7 color pairs have low contrast and need improvement which may impact readability.