Brand Theme
- Falu Red#7d1818
- Philippine Brown#5c1313
- Harissa Red#a72a2a
- Fuzzy Wuzzy#cc6464
- Carbon Fiber#2e2e2e
- gray95#f2f2f2
- Autumn Pine Green#187d7d
Brand Theme has 7 colors, mostly red. The lightest color is Gray95 (#F2F2F2), the darkest Carbon Fiber (#2E2E2E). Its strongest contrast pair is #2E2E2E on #F2F2F2 (12.1:1, WCAG AAA).
Created at 05/28/2025 23:21
The palette consists of Dark, Semi dark, Light colors. Accent colors Falu Red #7d1818 and Autumn Pine Green #187d7d. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #2E2E2E (darkest) to #F2F2F2 (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 57% of colors are vivid.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (4 of 7).
HEX codes (sorted): #187D7D, #2E2E2E, #5C1313, #7D1818, #A72A2A, #CC6464, #F2F2F2
Palette Brand Theme combines 7 color codes:
HEX: #7d1818, RGB: (125, 24, 24); HEX: #5c1313, RGB: (92, 19, 19); HEX: #a72a2a, RGB: (167, 42, 42)
HEX: #cc6464, RGB: (204, 100, 100); HEX: #2e2e2e, RGB: (46, 46, 46); HEX: #f2f2f2, RGB: (242, 242, 242)
HEX: #187d7d, RGB: (24, 125, 125)
Simplified version of palette colors
Tint of Maroon, Tint of Maroon, Tint of Brown, Tint of Indian Red, Tint of Black, Shade of White Smoke, Tint of Teal
Color scheme was created by Arvid Lacroix
Color codes in palette
Brand Theme color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #7d1818 | #7d1818 | RGB(125, 24, 24) | Falu Red | — |
| #5c1313 | #5c1313 | RGB(92, 19, 19) | Philippine Brown | — |
| #a72a2a | #a72a2a | RGB(167, 42, 42) | Harissa Red | — |
| #cc6464 | #cc6464 | RGB(204, 100, 100) | Fuzzy Wuzzy | — |
| #2e2e2e | #2e2e2e | RGB(46, 46, 46) | Carbon Fiber | Gray18 |
| #f2f2f2 | #f2f2f2 | RGB(242, 242, 242) | gray95 | — |
| #187d7d | #187d7d | RGB(24, 125, 125) | Autumn Pine Green | — |
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#7d1818 | #5c1313 | 1.29 |
#7d1818 | #a72a2a | 1.49 |
#7d1818 | #2e2e2e | 1.3 |
#5c1313 | #a72a2a | 1.93 |
#5c1313 | #2e2e2e | 1 |
#a72a2a | #cc6464 | 1.85 |
Image palette Brand Theme png
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