Branding logo custom design identity hex colors

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Created at 04/27/2020 17:40

The palette consists of Semi dark, Light colors. Accent colors #ae5071 and #562838. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #562838 (darkest) to #BEBBBC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 23% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #444444, #562838, #985468, #AE5071, #BEBBBC, #D4A4B5

Palette Branding logo custom design identity hex colors combines 6 color codes:

HEX: #ae5071, RGB: (174, 80, 113); HEX: #d4a4b5, RGB: (212, 164, 181); HEX: #562838, RGB: (86, 40, 56)

HEX: #985468, RGB: (152, 84, 104); HEX: #bebbbc, RGB: (190, 187, 188); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Light Pink, Tint of Purple, Tint of Medium Violet Red, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo custom design identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ae5071	#ae5071	RGB(174, 80, 113)	—	—
#d4a4b5	#d4a4b5	RGB(212, 164, 181)	—	—
#562838	#562838	RGB(86, 40, 56)	—	—
#985468	#985468	RGB(152, 84, 104)	—	—
#bebbbc	#bebbbc	RGB(190, 187, 188)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

5 color pairs have low contrast and need improvement which may impact readability.