Tech logo branding minimal brand identity colors palette

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Created at 04/27/2020 18:56

The palette consists of Dark, Light, Semi dark colors. Accent colors #800cc4 and #450d68. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #450D68 (darkest) to #C9A2E5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #450D68, #5C5C5C, #800CC4, #8C8C94, #9C9BA3, #C9A2E5

Palette Tech logo branding minimal brand identity colors palette combines 6 color codes:

HEX: #800cc4, RGB: (128, 12, 196); HEX: #c9a2e5, RGB: (201, 162, 229); HEX: #450d68, RGB: (69, 13, 104)

HEX: #8c8c94, RGB: (140, 140, 148); HEX: #9c9ba3, RGB: (156, 155, 163); HEX: #5c5c5c, RGB: (92, 92, 92)

Simplified version of palette colors

Shade of darkviolet, Shade of plum, Tint of indigo, Tint of Grey, Shade of darkgrey, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Tech logo branding minimal brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#800cc4	#800cc4	RGB(128, 12, 196)	—	—
#c9a2e5	#c9a2e5	RGB(201, 162, 229)	—	—
#450d68	#450d68	RGB(69, 13, 104)	—	—
#8c8c94	#8c8c94	RGB(140, 140, 148)	—	—
#9c9ba3	#9c9ba3	RGB(156, 155, 163)	—	—
#5c5c5c	#5c5c5c	RGB(92, 92, 92)	—	Gray36

5 color pairs have low contrast and need improvement which may impact readability.