Apps logo vector brand identity modern

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Created at 04/28/2020 07:27

The palette consists of Light, Dark, Semi dark colors. Accent colors #e31ef8 and #840c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #314C54 (darkest) to #BCBBBC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 103°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #314C54, #4D5B9F, #840C8C, #A457EE, #BCBBBC, #E31EF8

Palette Apps logo vector brand identity modern combines 6 color codes:

HEX: #e31ef8, RGB: (227, 30, 248); HEX: #a457ee, RGB: (164, 87, 238); HEX: #840c8c, RGB: (132, 12, 140)

HEX: #4d5b9f, RGB: (77, 91, 159); HEX: #bcbbbc, RGB: (188, 187, 188); HEX: #314c54, RGB: (49, 76, 84)

Simplified version of palette colors

Tint of Magenta, Shade of Medium Orchid, Tint of Dark Magenta, Shade of Slate Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Apps logo vector brand identity modern color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e31ef8	#e31ef8	RGB(227, 30, 248)	—	—
#a457ee	#a457ee	RGB(164, 87, 238)	—	—
#840c8c	#840c8c	RGB(132, 12, 140)	—	—
#4d5b9f	#4d5b9f	RGB(77, 91, 159)	—	—
#bcbbbc	#bcbbbc	RGB(188, 187, 188)	—	—
#314c54	#314c54	RGB(49, 76, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.