Overlay tech logo gradient branding

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Created at 04/28/2020 12:48

The palette consists of Light, Semi dark colors. Accent colors #04a9fb and #043c9c. Palette has Cool colors temperature.

By lightness, this palette runs from #353454 (darkest) to #90E0FB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 47°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #043C9C, #04A9FB, #353454, #5689B6, #90E0FB, #BDCDDC

Palette Overlay tech logo gradient branding combines 6 color codes:

HEX: #04a9fb, RGB: (4, 169, 251); HEX: #90e0fb, RGB: (144, 224, 251); HEX: #043c9c, RGB: (4, 60, 156)

HEX: #5689b6, RGB: (86, 137, 182); HEX: #bdcddc, RGB: (189, 205, 220); HEX: #353454, RGB: (53, 52, 84)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Overlay tech logo gradient branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04a9fb	#04a9fb	RGB(4, 169, 251)	—	—
#90e0fb	#90e0fb	RGB(144, 224, 251)	—	—
#043c9c	#043c9c	RGB(4, 60, 156)	—	—
#5689b6	#5689b6	RGB(86, 137, 182)	—	—
#bdcddc	#bdcddc	RGB(189, 205, 220)	—	—
#353454	#353454	RGB(53, 52, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.