Ui layout brand branding colors

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Created at 04/28/2020 14:35

The palette consists of Light, Semi dark colors. Accent colors #e41c54 and #1c4333. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #1C4333 (darkest) to #BCBEC4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #1C4333, #345C4A, #7D8981, #BCBEC4, #E41C54, #EC92AC

Palette Ui layout brand branding colors combines 6 color codes:

HEX: #e41c54, RGB: (228, 28, 84); HEX: #ec92ac, RGB: (236, 146, 172); HEX: #1c4333, RGB: (28, 67, 51)

HEX: #7d8981, RGB: (125, 137, 129); HEX: #bcbec4, RGB: (188, 190, 196); HEX: #345c4a, RGB: (52, 92, 74)

Simplified version of palette colors

Tint of crimson, Tint of palevioletred, Shade of darkslategrey, Tint of Grey, Shade of Silver, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Ui layout brand branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e41c54	#e41c54	RGB(228, 28, 84)	—	—
#ec92ac	#ec92ac	RGB(236, 146, 172)	—	—
#1c4333	#1c4333	RGB(28, 67, 51)	—	—
#7d8981	#7d8981	RGB(125, 137, 129)	—	—
#bcbec4	#bcbec4	RGB(188, 190, 196)	—	—
#345c4a	#345c4a	RGB(52, 92, 74)	—	—

6 color pairs have low contrast and need improvement which may impact readability.