Created at 06/27/2025 11:04
Startup Brand Identity Palette
- Mission Indigo#6366f1
- Vision Gold#facc15
- Voice Coral#fb7185
- Core White#fafafa
- Outline Graphite#111827
- Accent Aqua#5eead4
- Trust Lavender#ddd6fe
The palette consists of Light, Dark colors. Accent colors Vision Gold #facc15 and Trust Lavender #ddd6fe. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #111827 (darkest) to #FAFAFA (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma).
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #111827, #5EEAD4, #6366F1, #DDD6FE, #FACC15, #FAFAFA, #FB7185
Palette Startup Brand Identity Palette has combination of 7 codes colors:
HEX: #6366f1, RGB: (99, 102, 241); HEX: #facc15, RGB: (250, 204, 21); HEX: #fb7185, RGB: (251, 113, 133)
HEX: #fafafa, RGB: (250, 250, 250); HEX: #111827, RGB: (17, 24, 39); HEX: #5eead4, RGB: (94, 234, 212)
HEX: #ddd6fe, RGB: (221, 214, 254)
Simplified version of palette colors
Tint of mediumslateblue, Tint of gold, Tint of lightcoral, Shade of whitesmoke, Shade of Black, Shade of turquoise, Tint of lavender
Color scheme was created by hex
Colors codes in palette
Startup Brand Identity Palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #6366f1 | #6366f1 | RGB(99, 102, 241) | Mission Indigo | — |
| #facc15 | #facc15 | RGB(250, 204, 21) | Vision Gold | — |
| #fb7185 | #fb7185 | RGB(251, 113, 133) | Voice Coral | — |
| #fafafa | #fafafa | RGB(250, 250, 250) | Core White | Dr. White |
| #111827 | #111827 | RGB(17, 24, 39) | Outline Graphite | — |
| #5eead4 | #5eead4 | RGB(94, 234, 212) | Accent Aqua | — |
| #ddd6fe | #ddd6fe | RGB(221, 214, 254) | Trust Lavender | — |
Color Palette Contrast
10 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#6366f1 | #fb7185 | 1.65 |
#facc15 | #fb7185 | 1.75 |
#facc15 | #fafafa | 1.46 |
#facc15 | #5eead4 | 1.03 |
#facc15 | #ddd6fe | 1.1 |
#fb7185 | #5eead4 | 1.81 |
Image palette Startup Brand Identity Palette png
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