Created at 07/04/2025 10:10
Pastel SaaS Branding Kit
- Brand Mint#d8fff3
- CTA Peach#ffe0b6
- UI Lavender#e9d9ff
- Panel White#fefefe
- Support Sky#c5e6f9
- Font Gray#2e2e2e
The palette consists of Light, Dark colors. Accent colors Brand Mint #d8fff3 and CTA Peach #ffe0b6. Palette has Neutral, Warm, Cool colors temperature.
By lightness, this palette runs from #2E2E2E (darkest) to #FEFEFE (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma).
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Most swatches read as neutral in color temperature.
HEX codes (sorted): #2E2E2E, #C5E6F9, #D8FFF3, #E9D9FF, #FEFEFE, #FFE0B6
Palette Pastel SaaS Branding Kit has combination of 6 codes colors:
HEX: #d8fff3, RGB: (216, 255, 243); HEX: #ffe0b6, RGB: (255, 224, 182); HEX: #e9d9ff, RGB: (233, 217, 255)
HEX: #fefefe, RGB: (254, 254, 254); HEX: #c5e6f9, RGB: (197, 230, 249); HEX: #2e2e2e, RGB: (46, 46, 46)
Simplified version of palette colors
Tint of lightcyan, Shade of navajowhite, Shade of thistle, Tint of White, Shade of lightblue, Shade of Black
Color scheme was created by colorstudio
Colors codes in palette
Pastel SaaS Branding Kit color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #d8fff3 | #d8fff3 | RGB(216, 255, 243) | Brand Mint | Candied Snow |
| #ffe0b6 | #ffe0b6 | RGB(255, 224, 182) | CTA Peach | — |
| #e9d9ff | #e9d9ff | RGB(233, 217, 255) | UI Lavender | — |
| #fefefe | #fefefe | RGB(254, 254, 254) | Panel White | White as Heaven |
| #c5e6f9 | #c5e6f9 | RGB(197, 230, 249) | Support Sky | — |
| #2e2e2e | #2e2e2e | RGB(46, 46, 46) | Font Gray | Carbon Fiber |
Color Palette Contrast
10 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d8fff3 | #ffe0b6 | 1.17 |
#d8fff3 | #e9d9ff | 1.23 |
#d8fff3 | #fefefe | 1.06 |
#d8fff3 | #c5e6f9 | 1.21 |
#ffe0b6 | #e9d9ff | 1.04 |
#ffe0b6 | #fefefe | 1.25 |
Image palette Pastel SaaS Branding Kit png
Export Palette
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