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Created at 07/14/2025 07:57
AI Customer Journey Mapping Kit
- Persona Rose#ffb4a2
- Milestone Cream#fff8e7
- Behavior Sky#a0e7e5
- Conversion Black#1f1f1f
- Emotion Indigo#8e7dbe
- Touchpoint Grey#9a9a9a
The palette consists of Light, Dark colors. Accent colors Milestone Cream #fff8e7 and Behavior Sky #a0e7e5. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #1F1F1F (darkest) to #FFF8E7 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #1F1F1F, #8E7DBE, #9A9A9A, #A0E7E5, #FFB4A2, #FFF8E7
Palette AI Customer Journey Mapping Kit has combination of 6 codes colors:
HEX: #ffb4a2, RGB: (255, 180, 162); HEX: #fff8e7, RGB: (255, 248, 231); HEX: #a0e7e5, RGB: (160, 231, 229)
HEX: #1f1f1f, RGB: (31, 31, 31); HEX: #8e7dbe, RGB: (142, 125, 190); HEX: #9a9a9a, RGB: (154, 154, 154)
Simplified version of palette colors
Shade of lightsalmon, Shade of oldlace, Tint of paleturquoise, Shade of Black, Shade of mediumpurple, Tint of darkgrey
Color scheme was created by bad_colors
Colors codes in palette
AI Customer Journey Mapping Kit color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #ffb4a2 | #ffb4a2 | RGB(255, 180, 162) | Persona Rose | — |
| #fff8e7 | #fff8e7 | RGB(255, 248, 231) | Milestone Cream | Cosmic Latte |
| #a0e7e5 | #a0e7e5 | RGB(160, 231, 229) | Behavior Sky | — |
| #1f1f1f | #1f1f1f | RGB(31, 31, 31) | Conversion Black | Gray12 |
| #8e7dbe | #8e7dbe | RGB(142, 125, 190) | Emotion Indigo | — |
| #9a9a9a | #9a9a9a | RGB(154, 154, 154) | Touchpoint Grey | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ffb4a2 | #fff8e7 | 1.61 |
#ffb4a2 | #a0e7e5 | 1.22 |
#ffb4a2 | #9a9a9a | 1.64 |
#fff8e7 | #a0e7e5 | 1.31 |
#8e7dbe | #9a9a9a | 1.28 |
Image palette AI Customer Journey Mapping Kit png
Export Palette
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