Created at 07/14/2025 08:05
Digital Strategy & UX Planning Kit
- Persona Beige#fff5e1
- Stakeholder Navy#2e3a59
- Map Coral#ff8c94
- Touchpoint Blue#4a90e2
- Goal Gold#fdcb6e
- Timeline White#fafafa
The palette consists of Light colors. Accent colors Persona Beige #fff5e1 and Touchpoint Blue #4a90e2. Palette has Neutral, Cool, Warm colors temperature.
By lightness, this palette runs from #2E3A59 (darkest) to #FAFAFA (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma).
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #2E3A59, #4A90E2, #FAFAFA, #FDCB6E, #FF8C94, #FFF5E1
Palette Digital Strategy & UX Planning Kit has combination of 6 codes colors:
HEX: #fff5e1, RGB: (255, 245, 225); HEX: #2e3a59, RGB: (46, 58, 89); HEX: #ff8c94, RGB: (255, 140, 148)
HEX: #4a90e2, RGB: (74, 144, 226); HEX: #fdcb6e, RGB: (253, 203, 110); HEX: #fafafa, RGB: (250, 250, 250)
Simplified version of palette colors
Shade of oldlace, Tint of darkslateblue, Shade of lightcoral, Shade of dodgerblue, Shade of burlywood, Shade of whitesmoke
Color scheme was created by palettespicker
Colors codes in palette
Digital Strategy & UX Planning Kit color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fff5e1 | #fff5e1 | RGB(255, 245, 225) | Persona Beige | — |
| #2e3a59 | #2e3a59 | RGB(46, 58, 89) | Stakeholder Navy | — |
| #ff8c94 | #ff8c94 | RGB(255, 140, 148) | Map Coral | — |
| #4a90e2 | #4a90e2 | RGB(74, 144, 226) | Touchpoint Blue | — |
| #fdcb6e | #fdcb6e | RGB(253, 203, 110) | Goal Gold | — |
| #fafafa | #fafafa | RGB(250, 250, 250) | Timeline White | Dr. White |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fff5e1 | #fdcb6e | 1.39 |
#fff5e1 | #fafafa | 1.03 |
#ff8c94 | #4a90e2 | 1.47 |
#ff8c94 | #fdcb6e | 1.47 |
#fdcb6e | #fafafa | 1.44 |
Image palette Digital Strategy & UX Planning Kit png
Export Palette
Download the "Digital Strategy & UX Planning Kit" in multiple formats for seamless integration into your design projects.
Available formats: