Created at 07/20/2025 20:40
User Journey Mapping Kit
Journey Lilac
#d0bcff
Checkpoint Mint
#cffde1
Persona Tan
#ffe0b2
Pathway Gray
#aaaaaa
Milestone Blue
#9ab3f5
The palette consists of Light colors. Accent colors Journey Lilac #d0bcff and Persona Tan #ffe0b2. Palette has Cool, Warm, Neutral colors temperature.
Palette User Journey Mapping Kit has combination of 5 codes colors:
HEX: #d0bcff, RGB: (208, 188, 255); HEX: #cffde1, RGB: (207, 253, 225); HEX: #ffe0b2, RGB: (255, 224, 178)
HEX: #aaaaaa, RGB: (170, 170, 170); HEX: #9ab3f5, RGB: (154, 179, 245)
Simplified version of palette colors
Shade of plum, Tint of honeydew, Shade of navajowhite, Shade of darkgrey, Tint of lightsteelblue
Color scheme was created by colorday
Colors codes in palette
User Journey Mapping Kit color codes HEX, RGB information in table
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d0bcff | #cffde1 | 1.52 |
#d0bcff | #ffe0b2 | 1.34 |
#d0bcff | #aaaaaa | 1.36 |
#d0bcff | #9ab3f5 | 1.21 |
#cffde1 | #ffe0b2 | 1.13 |
#cffde1 | #9ab3f5 | 1.85 |
