Logo idea mark clean branding colors

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Created at 04/29/2020 15:30

The palette consists of Light, Semi dark colors. Accent colors #f48c7c and #2c367d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C367D (darkest) to #AEADC9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C367D, #444484, #576BA4, #AEADC9, #EB6B4C, #F48C7C

Palette Logo idea mark clean branding colors combines 6 color codes:

HEX: #eb6b4c, RGB: (235, 107, 76); HEX: #f48c7c, RGB: (244, 140, 124); HEX: #2c367d, RGB: (44, 54, 125)

HEX: #576ba4, RGB: (87, 107, 164); HEX: #aeadc9, RGB: (174, 173, 201); HEX: #444484, RGB: (68, 68, 132)

Simplified version of palette colors

Shade of Tomato, Tint of Salmon, Shade of Dark Slate Blue, Tint of Royal Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo idea mark clean branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb6b4c	#eb6b4c	RGB(235, 107, 76)	—	—
#f48c7c	#f48c7c	RGB(244, 140, 124)	—	—
#2c367d	#2c367d	RGB(44, 54, 125)	—	—
#576ba4	#576ba4	RGB(87, 107, 164)	—	—
#aeadc9	#aeadc9	RGB(174, 173, 201)	—	—
#444484	#444484	RGB(68, 68, 132)	—	—

6 color pairs have low contrast and need improvement which may impact readability.