Website covid19 branding ui

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Created at 04/29/2020 16:14

The palette consists of Semi dark, Light, Dark colors. Accent colors #e569cb and #2b135c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2B135C (darkest) to #D8C0C0 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 104°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2B135C, #563168, #7865AB, #CE3980, #D8C0C0, #E569CB

Palette Website covid19 branding ui combines 6 color codes:

HEX: #ce3980, RGB: (206, 57, 128); HEX: #e569cb, RGB: (229, 105, 203); HEX: #2b135c, RGB: (43, 19, 92)

HEX: #7865ab, RGB: (120, 101, 171); HEX: #d8c0c0, RGB: (216, 192, 192); HEX: #563168, RGB: (86, 49, 104)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Orchid, Shade of Midnight Blue, Tint of Slate Blue, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Website covid19 branding ui color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ce3980	#ce3980	RGB(206, 57, 128)	—	—
#e569cb	#e569cb	RGB(229, 105, 203)	—	—
#2b135c	#2b135c	RGB(43, 19, 92)	—	—
#7865ab	#7865ab	RGB(120, 101, 171)	—	—
#d8c0c0	#d8c0c0	RGB(216, 192, 192)	—	—
#563168	#563168	RGB(86, 49, 104)	—	—

5 color pairs have low contrast and need improvement which may impact readability.