Illustrator branding ux icon palette

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Created at 04/29/2020 17:53

The palette consists of Light, Semi dark colors. Accent colors #b4f2fa and #d51504. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C5234 (darkest) to #B4F2FA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2C5234, #94646C, #B4F2FA, #BCCCDD, #D51504, #FA442D

Palette Illustrator branding ux icon palette combines 6 color codes:

HEX: #fa442d, RGB: (250, 68, 45); HEX: #b4f2fa, RGB: (180, 242, 250); HEX: #d51504, RGB: (213, 21, 4)

HEX: #94646c, RGB: (148, 100, 108); HEX: #bcccdd, RGB: (188, 204, 221); HEX: #2c5234, RGB: (44, 82, 52)

Simplified version of palette colors

Shade of Tomato, Tint of Pale Turquoise, Tint of Red, Shade of Indian Red, Tint of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustrator branding ux icon palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa442d	#fa442d	RGB(250, 68, 45)	—	—
#b4f2fa	#b4f2fa	RGB(180, 242, 250)	—	—
#d51504	#d51504	RGB(213, 21, 4)	—	—
#94646c	#94646c	RGB(148, 100, 108)	—	—
#bcccdd	#bcccdd	RGB(188, 204, 221)	—	—
#2c5234	#2c5234	RGB(44, 82, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.