Agency website uidesign branding hex colors

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Created at 04/30/2020 17:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #04142b and #b5876a. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #04142B (darkest) to #F2FCFA (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04142B, #20CFC0, #26374A, #B4B6BA, #B5876A, #F2FCFA

Palette Agency website uidesign branding hex colors combines 6 color codes:

HEX: #20cfc0, RGB: (32, 207, 192); HEX: #f2fcfa, RGB: (242, 252, 250); HEX: #04142b, RGB: (4, 20, 43)

HEX: #b5876a, RGB: (181, 135, 106); HEX: #b4b6ba, RGB: (180, 182, 186); HEX: #26374a, RGB: (38, 55, 74)

Simplified version of palette colors

Shade of Medium Turquoise, Shade of Mint Cream, Tint of Black, Shade of Peru, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Agency website uidesign branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#20cfc0	#20cfc0	RGB(32, 207, 192)	—	—
#f2fcfa	#f2fcfa	RGB(242, 252, 250)	—	—
#04142b	#04142b	RGB(4, 20, 43)	—	—
#b5876a	#b5876a	RGB(181, 135, 106)	—	—
#b4b6ba	#b4b6ba	RGB(180, 182, 186)	—	—
#26374a	#26374a	RGB(38, 55, 74)	—	—

6 color pairs have low contrast and need improvement which may impact readability.