Smart logo platform concept m mark hex colors

The palette consists of Light, Dark colors. Accent colors #fcdc44 and #140433. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #140433 (darkest) to #B198C8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #140433, #56352D, #817391, #B198C8, #FBD313, #FCDC44

Palette Smart logo platform concept m mark hex colors has combination of 6 codes colors:

HEX: #fbd313, RGB: (251, 211, 19); HEX: #fcdc44, RGB: (252, 220, 68); HEX: #140433, RGB: (20, 4, 51)

HEX: #817391, RGB: (129, 115, 145); HEX: #b198c8, RGB: (177, 152, 200); HEX: #56352d, RGB: (86, 53, 45)

Simplified version of palette colors

Tint of gold, Shade of gold, Tint of midnightblue, Tint of Grey, Tint of plum, Shade of Maroon

Color scheme was created by colorswall

Colors codes in palette

Smart logo platform concept m mark hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbd313	#fbd313	RGB(251, 211, 19)	—	—
#fcdc44	#fcdc44	RGB(252, 220, 68)	—	—
#140433	#140433	RGB(20, 4, 51)	—	—
#817391	#817391	RGB(129, 115, 145)	—	—
#b198c8	#b198c8	RGB(177, 152, 200)	—	—
#56352d	#56352d	RGB(86, 53, 45)	—	Chocolate Fondant

5 color pairs have low contrast and need improvement which may impact readability.