Branding brand hand illustration

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Created at 05/01/2020 20:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #b4d4dc and #691a1d. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #691A1D (darkest) to #B4D4DC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #464043, #6683A1, #691A1D, #A8B4CC, #B4D4DC, #CD3B40

Palette Branding brand hand illustration combines 6 color codes:

HEX: #cd3b40, RGB: (205, 59, 64); HEX: #b4d4dc, RGB: (180, 212, 220); HEX: #691a1d, RGB: (105, 26, 29)

HEX: #6683a1, RGB: (102, 131, 161); HEX: #a8b4cc, RGB: (168, 180, 204); HEX: #464043, RGB: (70, 64, 67)

Simplified version of palette colors

Tint of Crimson, Shade of Light Blue, Tint of Maroon, Tint of Slate Gray, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding brand hand illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cd3b40	#cd3b40	RGB(205, 59, 64)	—	—
#b4d4dc	#b4d4dc	RGB(180, 212, 220)	—	—
#691a1d	#691a1d	RGB(105, 26, 29)	—	—
#6683a1	#6683a1	RGB(102, 131, 161)	—	—
#a8b4cc	#a8b4cc	RGB(168, 180, 204)	—	—
#464043	#464043	RGB(70, 64, 67)	—	—

4 color pairs have low contrast and need improvement which may impact readability.